Urban Link launched in South Africa, on the 1st of July 2013 with 12 offices countrywide and has shown steady growth with offices now represented in most provinces. In 2016 the company has also grown its footprint into Global markets, with offices now in Ireland and Mauritius.

The brain child behind Urban Link is no stranger to real estate, and is spearheaded by Raal Nordin. He has over 20 years of experience in the property field and is responsible for launching successful brands such as Just Letting, Only Rentals, Deal-Chasers and various smaller non-property franchises for individual franchisors.

What makes Urban Link extremely unique is that we offer Residential Rentals, Property Sales, Commercial Letting and Business Brokering under one brand umbrella.

Our team receives regular training to make sure our agents and principals are amongst the best professionals in the field and remain up to date with the latest technology and knowledge of industry changes to best serve our clients.

Our Mission Statement

As an organisation, we take great pride in our contribution to the prosperity of our beautiful country - South Africa.

We insist on the highest ethical standards and conduct our business with due regard to our communities and environments in which we serve.

Our franchisees are also our business partners, and we therefore regard Trust, Honesty, Integrity, Professionalism and Exceptional Service as the foundation of our relationship.

Our Value Statement

Urban Link is absolutely committed to providing exceptional personal service to our clients. We are constantly asking how we can improve our systems, how we can offer our clients higher levels of personal and professional service, how we can train and equip our people to achieve the best possible results for their clients. We strive to be recognised as a fast-growing real estate franchise group in South Africa.

The Urban Link Culture

The Urban Link franchise Culture is the total of the inherited ideas, beliefs, values, activities and knowledge, which constitute the shared basis of our business and personal interaction.

We believe that URBAN LINK is there to provide EXCEPTIONAL SERVICE to our clients which we believe is long overdue in our country.

Raal Nordin, Founder and previous CEO of a major player in the letting industry is the franchisor of Urban Link. Raal has been employed in management positions since the late 1980’s. He gained his initial experience in the property industry through Trafalgar Property Service and was subsequently head-hunted by key players in the property industry. - Founder & CEO